Paperback · 132 Pages · The Barber Academic Press
Principles of AI Branding, Vol. I: Foundations of Marketing in the Age of Artificial Intelligence
The foundational volume of a landmark series on brand-building in the age of artificial intelligence. Barber sets out the enduring principles by which strong brands are conceived, positioned, and grown as AI transforms marketing, audience insight, content, measurement, and media ethics — essential reading for founders, marketers, and scholars of the new economy.